1. Introduction
Part I. Methodology
2. Organisation of the data
3. Summary statistics
4. Model specification
5. Model evaluation
Part II. Business case studies
6. Describing website visitors
7. Market basket analysis
8. Describing customer satisfaction
9. Predicting credit risk of small businesses
10. Predicting e-learning student performance
11. Predicting customer lifetime value
12. Operational risk management
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Zumdahl,줌달,맥머리
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